Many of us live in a world where we don’t have much time to think and we stand to lose our own identity. While companies talk about profits and value, people don’t get passionate or fired about that. What they are passionate about are their family, children and perhaps their own community.
Patrick Dixon asked the audience whether they have done something for free in the last 2 years. Perhaps it was to help out in a small charity or community doing their accounts, or help out at their children’s school in a puppet play or something. Many of them put their hands up.
Why is it they are able to do it without being paid to do it? It is the passion inside them that drives them to do something to help others. Sometimes, we may be so bogged down by work. Work alone does not define us. Without motivation in our own lives, we cannot give much to others. By helping others, this sense of fulfilment can propels us to achieve better things in the world.
By understanding what drives people, then we can cater better to their needs. If you are a teacher, you need to understand your students need to feel accepted by their peers and yet they want to be unique. If, as a teacher, you are able to make their lives better, and connect people, they will respond better.
If you are in sales, you need to know how your product can make your customers’ lives better. Does it save them time? Does it improve their quality of life? Or does it feels a particular need? How does this product help them connect to the rest of the world. For example, if you are selling a car, then obviously the car will help them go to work easily, comfortably and quickly. They can bring their children to places that would be very difficult by public transport. You can make the world come alive for their children. Or it could bring you a certain kind of prestige, which makes you have something in common with someone else in another part of the world.
By being able to meet the needs and wants of people, you are able to succeed better.